Peeplelures is an independent family owned and operated jewelry store located in the beautiful resort town of Boulder Junction in northern Wisconsin. We have been serving our loyal clientele successfully as a brick and mortar store since our establishment in 1997. 

As our store customers know, impeccable customer service has always been our primary concern. We are a small store in a small town and every customer is extremely important to us. We try our best to bring the same level of service to our e-commerce site. The only thing you lose out on by not coming in to see us in person is the shop dogs!

We carry gold as well as silver, so there is something for everyone here to enjoy. Whether you’re looking to check off all the ladies on your holiday list, or looking for a special piece to add to your collection, we have it!

About seventy percent of our jewelry in-store is currently available online. If you are looking for something specific and cannot find it on our website, please feel free to email or call us. If we don’t have it, we will do our best to track it down for you. 

Unfortunately, we do not have our vast ring collection available on our website, as it’s very common not to know your own ring size. But if a ring is something that you’re looking for, again, you can absolutely email us with specifics, and we can work with you that way. 

Remember to check our website frequently, as we’re always getting in new inventory!

Thank you for checking us out. We hope to win your business and support and to be your go-to site for all your jewelry needs.